New Outdoor Store in VA
Over the last 8 years, NORTH RIVER OUTDOORS (NRO) has evolved from a simple booth at an Antique Mall to a large physical Outdoor Store. While having a physical retail store has had its challenges and worked for the last 5+ years, we've realized our customers who seek unique and professional gear were coming from all over the USA. This year, we're excited to take a new step forward and expand our business operations to the following areas:
New Phases to our Growth:
Retail Store: We have moved our Ashland storefront to beautiful Goochland Virginia. This allows us to be closer to the Mountains (40 mins away), 5 miles to Powhatan State Park, 1.5 miles to the large James River that provides a perfect gateway to the Outdoors. Our new Outdoor Adventure Store will open in the Spring and allow us to further expand to more gear, outdoor sports and knife lines that we love.
Online Commerce: We have expanded on our knowledge and outdoor experience of physical handling thousands of Axes, Knives & Gear to our online presence @ NorthRiverOutdoors.com We are spending lots of time, money and energy on getting our website fully operational with all our products, added new communication channels, articles, and training to our USA customers.
Shows & Events: While traveling to knife shows and outdoor events has been rewarding, we've making an effort to slow down our weekend shows over the next six months to focus our efforts on our Outdoor Retail Store and Online Presence.
Phase I: Moving in / Remodeling New Store
Timeline: February - April 2020
Beginning in 2020, We made the decision to grow our business with more office/warehouse side while still having a storefront. We chose downtown Goochland Virgina to its proximity and access to the Outdoors. Before moving into our new location, we knew there were going to be lots of challenges to not only the space requirements but to the appearance of the physical space. Starting March 2020, We have been upgrading the store rooms with wall-to-wall grid panels, updating the point-of-sale counter with a pallet wall and expanding the power outlets to cover the power requirements for all our knife displays.
New Outdoor Store Address:
NORTH RIVER OUTDOORS
2941 RIVER ROAD W STE 4
GOOCHLAND, VIRGINIA 23063
New Pallet Wall behind our Point-of-Sale Counter
Limited Space Availability has caused us to be creative. We've updated and installed dozens of grid panels on walls. Mapped out and installed quad power outlets in spaces so we grow for years to come.
Lighting and Insulation Issues. New Store had issues with providing enough light to showcase our gear. We had to update the store's inadequate lighting to more energy efficient LED recessed lighting fixtures display in beautiful 5000K. Through this process, we quickly learned there were massive holes up to the roof on each of the existing seventeen light fixtures. We had to install insulation padding in each area.