Privacy policy

NORTH RIVER OUTDOORS ("we," "us," or "our") values your trust and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and protect your information when you visit or make a purchase from our website.

1. Information We Collect

  • Order & Account Information: When you make a purchase or attempt to make a purchase through our store, we collect personal details necessary to fulfill your order, including your name, billing address, shipping address, email address, and phone number.

  • Device & Browsing Information: As you browse our store, we automatically collect details about your device, including your IP address, web browser type, operating system, and browsing behavior on our site.

  • Marketing Information: If you opt in to receive marketing communications, we collect your email address and/or mobile phone number to send newsletters, product alerts, and special offers.

2. How We Use Your Information & Obtain Consent

  • Transaction Consent: When you provide personal details to verify payment, place an order, arrange for delivery, or process a return, we imply that you consent to our collecting and using that information solely for that specific purpose.

  • Secondary Use (Marketing): For secondary purposes—such as marketing newsletters or SMS updates—we will request your express consent or give you an opportunity to decline.

  • Withdrawing Consent: You may withdraw your consent for us to contact you or process your information at any time by emailing sales@northriveroutdoors.com or writing to:

    Attn: Privacy Compliance
    NORTH RIVER OUTDOORS
    2941 River Road W, Ste 4
    Goochland, VA 23063

3. Payment Processing & Data Security

Our store is hosted on Shopify, which provides the online e-commerce platform that allows us to sell our products to you.

  • Credit Card Processing: If you complete your purchase using a direct payment gateway, Shopify encrypts your credit card data under the Payment Card Industry Data Security Standard (PCI-DSS).

  • Storage Limits: Your payment transaction data is retained only as long as necessary to complete your order transaction, after which your payment card details are purged.

  • Security Standards: We implement Secure Sockets Layer (SSL) technology and industry-standard AES-256 encryption to protect your data during transmission and storage.

4. Third-Party Services & Analytics

We share your information with third-party service providers only to the extent necessary to operate our business and fulfill our obligations to you (such as payment processing, order shipping, and marketing).

  • Independent Privacy Policies: Third-party providers—particularly payment gateways—have their own privacy policies governing the handling of transaction data. We recommend reviewing their policies directly.

  • Jurisdiction: Third-party facilities may be located in jurisdictions with privacy laws that differ from your own. If a transaction involves an international provider, your data may be subject to disclosure under local laws.

  • Analytics: We use tools like Google Analytics to understand website traffic patterns and customer engagement.

  • External Links: Clicking third-party links on our site redirects you outside our platform. We are not responsible for the privacy practices of external websites.

5. Cookies

We use cookies to maintain your session, keep track of items in your cart, and compile site traffic statistics. Below is a breakdown of the primary cookies used:

Cookie Name Purpose Duration
_session_id Stores session details (e.g., referrer, landing page) Session
_shopify_visit Tracks internal visit statistics 30 minutes
_shopify_uniq Counts visits by a unique customer Midnight (next day)
cart Retains items placed in your shopping cart 2 weeks
_secure_session_id Maintains secure checkout sessions Session
storefront_digest Verifies access for password-protected areas Indefinite
PREF Set by Google to track visitor origin and behavior Short-term

You can configure your browser settings to decline cookies; however, disabling certain cookies may affect website functionality.

6. SMS & Text Messaging Terms

By subscribing to SMS notifications at checkout or via an opt-in form, you agree to receive recurring automated marketing alerts and order updates at the mobile number provided.

  • Consent is not a condition of purchase.

  • Message and data rates may apply.

  • To unsubscribe at any time, reply STOP to any text message.

  • For assistance, reply HELP or contact customer support.

7. Age of Consent

By using this website, you represent that you are at least the age of majority in your state or province of residence, or that you are the age of majority and have given consent for any minor dependents in your care to use this site.

8. Legal Disclosure & Business Transfers

  • Legal Compliance: We may disclose your personal information if required by law, in response to a lawful subpoena, or if you violate our Terms of Service.

  • Mergers & Acquisitions: If North River Outdoors is acquired or merged with another company, customer records may be transferred as an operational business asset to ensure continuity of service.

9. Policy Updates

We reserve the right to update or modify this Privacy Policy at any time. Material changes take effect immediately upon posting to this page. We encourage you to review this policy periodically to stay informed about how we safeguard your information.

10. Contact Information

To access, correct, or delete any personal information we hold about you, or to register a privacy question or complaint, please contact:

Attn: Privacy Compliance Officer
NORTH RIVER OUTDOORS
2941 River Road W, Ste 4
Goochland, VA 23063

Email: sales@northriveroutdoors.com