Newest Products

Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and W...

Hank Cherry a Bassmaster Classic Champion, made modifications with a jerkbait that helped win him this title. The Berkley Stunna jerkbait is born f...

The Strike King Premier Plus features the exclusive Z-Man perfect skirt. The Z-Man ElaZtech perfect skirt blooms wide and even, and the exclusive M...

The Berkley Power Blade Standard Spinnerbait has a traditional spinnerbait design and is made of high-quality, long-lasting materials. Whether you ...

Roust 'em out in aggressive fashion with the tail-weighted Berkley® Choppo propbait. This noisy jointed topwater features a cupped propeller tail t...

Safely handle your slippery catch with the Berkley Coated Fish Gloves. Coated gloves with textured grip Heavy duty yet flexible Protect hands f...

Roust 'em out in aggressive fashion with the tail-weighted Berkley® Choppo propbait. This noisy jointed topwater features a cupped propeller tail t...